Search Engine Optimization

Natural search engine optimization (SEO), also known as organic search engine optimization, is a specialized process that involves analyzing your website's underlying code, architecture, visible content, and link popularity and making enhancements so that the site is returned more prominently in the natural search results of relevancy-based, algorithm-driven search engines (such as Google, Yahoo! and MSN).

However, most algorithm driven, relevancy based search engines today, including Google, Yahoo and MSN, in large part determine the relative value and relevancy of a web page - as it relates to a given keyword search - based on criteria not directly related to the design or structure of the website. Factors that further define the relevancy of website include the number and quality of other websites linking to the website, age of the website, relevance of site material and visitor traffic patterns.

The algorithms that govern most search engines today are dynamic, change on a regular basis and vary from one search engine to the next. Consequently, acheiving and maintaining search engine placement in one or all major search engines requires experience, knowledge and expertise. With research confirming that the vast majority of consumers only review the first two pages of search results at most, prominent placement on the Internet's major search engines through effective search engine optimization is critical to a successful online marketing campaign.

SEO can be a simple process for some websites, but for most it requires extensive website code, content, navigation and internal linking changes, aggressive external link building - as well as advanced SEO strategy development. SEO requirements depend on a number of factors including website design, content quality, level of industry competition and keyword selection. Search engine optimization training from Compucert will provide you the knowledge and ability to significantly increase natural search engine rankings for destination websites as well as provide companies with the ability to achieve strategic marketing and operational objectives.

For more information on our search engine optimization training please contact us at 1-888-415-0575.

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